Our Story
The journey to deeper beauty
For centuries, the Atlantic Ocean has nurtured seaweed with extraordinary skin-giving properties. Once a secret passed down through generations of Irish coastal families—including to our founder Ann Marie by her grandmother—OMALY now brings the many simple yet essential skincare virtues of seaweed to the world.
“My Nan, Mary O’Malley, taught me about the extraordinary properties of seaweed. She would share stories of her ancestors gathering bladderwrack and carrageen moss, using them to craft home remedies passed down through generations.
Like her ancestors, she believed seaweed was the secret to our family’s health and her beautifully supple skin, and she inspired me to found OMALY, the seaweed skincare brand named in her honour.”
ANN-MARIE O’SHEA, FOUNDER
Benefits of seaweed
Nourishing.
Hydrating.
Soothing.
Softening.
Glowing.
Glowing.
Seaweed.
OMALY harvests from Ireland’s Atlantic coastline, ensuring a higher concentration of seaweed in its purest form to help sensitive skin feel nourished and protected.
By harnessing the wisdom and resourcefulness of our Irish ancestors, our premium skincare range helps provide essential vitamins, minerals and antioxidants to support the skin.
Sustainably sourced from the sea
We’re committed to mindful skincare. From our sustainably sourced ingredients to earth-conscious packaging, our formulas are as gentle on the planet as they are on your skin. Vegan, cruelty-free, organic, and suitable for all skin types.
Intentional
Ingredients
We harvest seaweed at night and only in season to preserve its natural nutrients and potency. By avoiding sunlight, the seaweed stays hydrated and packed with essential vitamins and minerals. We align our harvest with the moon’s cycles for sustainability and to support marine ecosystems. This approach delivers the purest seaweed benefits, supporting hydration and helping to protect your skin.
Our advanced drying methods preserve its purity, which we blend with organic, plant-based ingredients for clean, effective skincare. We ensure that only the finest seaweed is used by continuously testing the water quality in our extraction areas. Self-regenerating and naturally grown without fertilisers or fresh water, our seaweed is a highly sustainable ingredient.
Our partners
Our harvesters continue to use the same traditional hand-harvesting methods passed down through four generations, using advanced drying and processing techniques refined over more than 100 years to preserve the purity of our seaweed.
Our seaweed supplier is a global leader in natural, wild organic seaweed for the food, pharmaceutical, nutraceutical, and cosmetic industries. Each batch meets the highest standards of quality and purity, with nutritional analysis, chemical and microbiological testing, organic certification, and detailed product specification sheets.
The beauty of resilience
Seaweed is woven into Ireland’s history. For generations, it served as a lifeline. Rich in minerals and nutrients, it sustained our ancestors through hunger and hardship, healing wounds and saving lives.
Today, OMALY honours this heritage with hand-harvested Irish seaweed skincare. We have spent seven years perfecting our products to ensure they reflect the incredible resources found along Ireland’s shoreline. Our formulations capture the powers of seaweed to address your skin’s deepest needs.
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